Zeya By Kundan

AML rules affect how gold is bought and recorded, and knowing the basics helps you make safer choices as a gold investor. These regulations make sure KYC is done properly, invoices are clear and transactions are well documented. They also create a more transparent market and protect your ownership records. Understanding these points makes your gold buying journey more secure and organised.

Here’s the thing: Valentine’s Day? It’s kind of magic. Not in the big, cinematic way—not fireworks or violin-backed confessions in the rain—but in the tiny details. The way people wake up feeling a little lighter. The way coffee shops feel warmer, even though they’re the same coffee shops you visit every other day. The way it’s expected and ordinary but still makes your heart race.

Union Budget 2026 is a key moment for everyone because it influences how income, savings and assets are treated. For Indian households, gold and silver remain closely tied to these decisions. They are bought for life events, family security and long-term comfort, besides returns.

The onset of Valentine’s Week begins with Rose Day. It is often the first moment where affection is expressed, setting the context for the days that follow. A rose is given to convey interest, care or admiration without the need for elaborate gestures.

There is no fixed age to start investing in precious metals. Their role changes as life stages change. Early years focus on building habits, mid-years on balance and protection, and later years on stability and access. What matters most is intent and consistency. When aligned with personal goals, precious metals can support financial needs at any stage of life.

Makar Sankranti arrives on 14 January every year and is widely seen as the first important festival of the year across India. In some parts of the country, families also celebrate it on 15 January. What makes this day special is not just the rituals, but what it represents. It marks a seasonal shift, the start of the harvest and a moment to pause and begin the year afresh.

Vasant Panchami is shaped by colour and intent. Yellow leads through worship, food and daily rituals that honour learning and new beginnings. Gold follows as a thoughtful choice, reflecting continuity, discipline and long-term value rooted in tradition.

In India, gold is more than just a metal—it’s a big part of our culture and traditions. Out of all the ways we use gold, gold coins have a special importance. They’re not just symbols of wealth but also blessings of prosperity and good fortune. Gold coins are often exchanged as a sign of trust and respect. They carry forward stories and traditions that last for generations.

Gold has always held a special place in investment portfolios due to its historical reliability as a safe haven asset. In the current scenario, gold continues to be a valuable addition to investment portfolios. While it’s essential to acknowledge that the value of gold can fluctuate in response to various factors, it remains a trusted asset for diversification and risk management.

Zeya By Kundan, India's only London Bullion Market Association (LBMA) Good Delivery Gold & Silver refinery has been awarded the ‘Most Trusted Brand of the Nation’ at the The Brand Story Indian Brand and Leadership Conclave & Awards, 2024. A leading player in India’s precious metals ecosystem, Zeya By Kundan offers India’s Purest Gold & Silver products crafted with the most advanced technology and also committed to delivering sustainability targets endorsed by SBTi.

The global pandemic slowed down the wedding business during the first half of last year, but we saw couples rush to tie the knot once the country resumed normalcy towards the year’s end – a time also touted to be the wedding season. Given the current state of the country, we may once again see the pattern repeat in 2022.

Every Indian entrepreneur has, at least once, faced the question ‘Are you sure about this?’ from a concerned elderly family member. Trading cushy salaried jobs to follow the entrepreneurial dream is indeed a risk that, while worth taking, comes with more challenges than the regular nine-to-five stint. And at the fulcrum of most of these challenges is money.

Second to China, India has the biggest collective repository of gold, with Indians owning a mammoth 26,000 tons of gold worth $1000 billion. Gold is viewed not just as a symbol of legacy that’s passed on from generation to generation but is also trusted as a stable and resilient investment option. Since gold is touted as both a status symbol and an investment instrument, it has earned a place in most Indian household lockers and gold vaults across varying quantities.

India loves its gold, whether through the lens of investment or as a symbol of legacy. India also currently has a sizable majority of the world’s millennial populace. The conjunction of these two important factors – somewhat like a marriage between the traditional investment mantras and the adoption of a technology-driven lifestyle – has given digital gold a favorable arena to grow.

Zeya By Kundan is a joint venture between MKS-PAMP group of Switzerland (https://www.mkspamp.com) and Zeya by Kundan. Please be aware that Zeya by Kundan is a minority shareholder in our company and we are governed by an independent board consisting of representatives of promoters and independent directors.

One of the world’s most secure online investment instruments, certified 24 Karat digital gold, can be both bought and sold efficiently in India today. Indians have always had an emotional connection with gold, whether it is in the form of physical jewellery, or an intangible investment. However, with a pandemic in play, people are slowly becoming reluctant to visit their staple jewellery stores, and are also becoming more aware of the advantages of investing in digital gold.

Gold is a long-term portable investment instrument. Indians typically have a lot of gold in the form of jewelry handed down for generations, along with a decent amount of bullions and coins bought solely for investment. Since gold prices aren’t affected by day-to-day external stimuli, the value doesn’t drastically change by a sizeable margin overnight.

Zeya By Kundan, India’s only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery, reinforces its commitment to sustainability as the first precious metals company in India to have science-based carbon emissions reduction targets approved by the Science Based Targets initiative (SBTi).

Today, digital natives opt for digital rather than physical gold, leading to a sharp spike in the quantum of digital gold bought over multiple platforms over the past few years. If you’re planning to invest in digital gold but aren’t sure of the platforms, we’ve listed the top trusted marketplaces in India: When you set out to buy digital gold , the most important consideration is the source. Zeya By Kundan’s digital gold in India bears the 24K 999.9 purity mark and is backed by stringent authenticity verification and transparent pricing.

Further to recent press articles with regards to Acacia Mining’s North Mara Mine, where MTC-PAMP has been mentioned, we would like to draw your attention to the following facts.